IBM / INVITATION

IBM celebrates 50 years of computer storage with some of its iconic, yet charmingly archaic forms.

IBM / BILLBOARD

IBM celebrates 50 years of computer storage with some of its iconic, yet charmingly archaic forms.

IBM / BRILLIANCE

How do you speak to people who are much smarter than you? In their own language. IBM’s OpenPower project gave developers free access to some of the world’s most advanced Linux servers—no strings attached. We promoted it with a simple GIF banner only they could fully appreciate.